Virtual reality in consumer goods

Virtual reality in consumer goods

Problem 1:

Read the case study, Kimberly-Clark Corp: Shopping for Virtual Products in Virtual Stores, found on page 419 of the textbook. Summarize the top three points in the case in your own words.

Problem 2:

Review the case study, Kimberly-Clark Corp: Shopping for Virtual Products in Virtual Stores, found on page 419 of the textbook. Are the concepts presented in the case revolutionary for this company? Why or why not? Do not use direct quotations. Provide an in text citation and a full reference.

Problem 3:
Review the case study, Kimberly-Clark Corp: Shopping for Virtual Products in Virtual Stores, found on page 419 of the textbook. Identify at least three companies from your own experience and/or case studies that could learn from the case. What are they and why did you list them as important?


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