IBM in Depth

IBM in Depth

Imagine you were going to select and research an international organization with subsidiaries in several countries. Prepare research literature that examines the operations of the firm in at least two different countries. Please include:

* An outline explanation of the chosen international organization
o Mission Statement
o Product Strategy
o Distribution Strategy
o Pricing Strategy
* A description of the global business environment and the countries selected market
o Competitive Environment
o Target Market
Communication Strategy
* An explanation of the impact of culture on their chosen business`s activities around the world
* Identification of the key management issues your chosen organization faces



Price: £ 79

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