Global expansion-serving customers

Global expansion-serving customers

Identify environmental factors that affect both global and domestic marketing decisions. Select one of the following businessmodel: Aramark

Identify a business within your business model that has not yet expanded into overseas markets. Answer the following questions:
What internal and external (e.g. political, legal, social, cultural, economical and technological) environmental factors might impact the development of a marketing plan for your organization`s global expansion?


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