This paper concentrates on the primary theme of Discuss the role of public relations within the promotional mix and explain the support public relations can provide to an organisation’s advertising efforts in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.
ADVERTISING
Instructions to candidates:
A) Time allowed: Three
hours (plus an extra ten minutes’ reading time at the start – do not write
anything during this time)
b) Answer any FIVE
questions
c) All questions carry
equal marks. Marks for each question are shown in [ ]
1. Discuss the role of public relations within
the promotional mix and explain the support public relations
|
Can provide to an organisation’s advertising
efforts.
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[20]
|
2. Distinguish between legal and voluntary controls
used to regulate advertising in a country of your choice
|
and highlight the importance of these
controls in protecting the interests of modern societies.
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[20]
|
3. You have been asked
to explain the following advertising terms to a group of marketing students.
What information would you include in your explanations?
a) Business to business
advertising
b) Recruitment
advertising
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c) Financial
advertising
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[20]
|
4. Critically appraise the importance of press
media and identify the advantages and limitations of press
5. Explain what you understand by the term retail
advertising and summarise its purpose within the
6. Television advertising attracts a significant
investment by marketing organisations worldwide. Discuss the main advantages
associated with television advertising and explain some of the major weaknesses
7. Write notes on THREE of the following:
a) Sales literature
b) Self-liquidating offers
c) Cross-couponing offers
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d) Point of sale
display materials
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[20]
|
8. Describe the key elements that must be
considered in order to develop an effective advertising copy
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And provide examples
to support your recommendations.
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[20]
|