This paper concentrates on the primary theme of Computer-integrated manufacturing (CIM) is a concept describing how computers are used in advanced manufacturing. The following are three types of computer software that can help manufacturing. Explain these THREE terms and give examples of how they assi in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.
IT FOR
MARKETING MANAGEMENT
Instructions to candidates:
a) Time
allowed: Three hours (plus an extra ten minutes’ reading time at the start – do
not write anything during this time)
b)
Answer any FIVE questions
c) All
questions carry equal marks. Marks for each question are shown in [ ]
1.
Computer-integrated manufacturing (CIM) is a concept describing how computers
are used in advanced manufacturing. The following are three types of computer
software that can help manufacturing. Explain these THREE terms and give
examples of how they assist in the manufacturing process.
a) CAD
[5]
b) MRP
[5]
c) CAM
[10]
2.
Explain the key internal and external data sources for the collection of
secondary research data, and what the advantages and disadvantages are of using
such data. [20]
3. What
are the main elements of a marketing information system? Discuss the problems
in developing such a system. [20]
4. What
is the difference between sales force automation (SFA) and customer
relationship management (CRM)? [20]
5.
Discuss the issues of managing data privacy in the digital age. [20]
6.
Describe how global companies are using information technology to increase
their markets. [20]
7. What
are the key issues involving pricing in the Internet age? [20]
8. The
marketing director of a national company in the hotel and leisure industry has
asked you to write a brief report on how the Internet can be used to promote
and advertise the company. Describe the advantages of using this technology and
comment on any issues that may need to be considered. [20]