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Analyze a Fortune 500 in the Service Industry using the 4P`s of marketing: IBM
Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research:
- Describe the main line of business of the company
- Name four of the countries in which the company operates
- Explain, in detail, the implementation of the 4P`s marketing mix concept by the company
- Describe any differences observed in the implementation of this concept, from one country to another.