This paper concentrates on the primary theme of Market research is an important stage in the planning of an overseas group tour. Explain in depth the nature of market research conducted by a tour operator as part of such planning in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.
RETAIL
TRAVEL OPERATIONS
Instructions to candidates:
a) Time
allowed: Three hours (plus an extra ten minutes’ reading time at the start – do
not write anything during this time)
b)
Answer any FIVE questions
c) All
questions carry equal marks. Marks for each question are shown in [ ]
1. a)
Market research is an important stage in the planning of an overseas group
tour. Explain in depth the nature of market research conducted by a tour
operator as part of such planning. [12]
b)
Identify and describe the SIX main components of a package tour. [8]
2. a)
Explain TWELVE key services an incoming tour operator has to provide when
organising an incoming group tour. [12]
b)
Identify the demographic markets for which coach tours have become popular and
examine the reasons for this popularity. [8]
3. a)
Explain in detail EACH of the following car rental insurance abbreviations:
i. TP
ii. CDW
iii.
PAI [6]
b)
Examine the key areas of additional information required from the client when
making a car hire reservation as an add-on to a previously booked holiday. [14]
4. a)
Explain in detail EACH of the following insurance terms:
i.
Principals
ii.
Exclusion
iii.
Excess
iv.
Premium [12]
b)
Identify and detail at least EIGHT common risks which are covered within a
standard travel insurance policy. [8]
5.
Develop basic training guidance notes for EACH of the following selling skills
required by newly recruited travel consultants:
a)
Identifying clients’ needs
b)
Product benefits for the client
c)
Closing the sale
d)
After-sales service [20]
6. a)
Clearly explain the difference between the fixed costs and variable costs
involved in operating a travel agency and identify TEN examples of EACH. [10]
b)
Explain in detail the main advantages for the client when paying a travel agent
using a credit card for the payment of goods or services. Why might the travel
agent prefer cash? [10]
7. a)
Explain the travel agent’s position within the Chain of Distribution model and
illustrate your explanation with a chart. [6 + 4 for chart]
b) The
construction of a new tour programme can take a tour operator up to two years.
List and describe the SEVEN steps involved in this process. [7 + 3 for
description]
Continued
overleaf
8. a)
Identify and explain SIX ways in which IATA has been influential in
facilitating airline co-operation. [12]
b) Give
a brief explanation of EACH of the following airline terms:
i. IATA
conference areas
ii.
Stopover
iii.
International Date Line
iv. Logical routing [8]