Examine FOUR sources of marketing intelligence

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Instructions to candidates:


a) Time allowed: Three hours (plus an extra ten minutes’ reading time at the start – do not write anything during this time)

b) Answer any FIVE questions

c) All questions carry equal marks. Marks for each question are shown in [ ]


1. Examine FOUR sources of marketing intelligence. [20]


2. You are a marketing manager of a cardboard manufacturer. Explore the various levels of the environment that the marketing manager would need to be aware of, and why. [20]


3. Evaluate why marketers have difficulty keeping up with fast-moving trends in the youth market. [20]


4. Explore the value of using a marketing analyst firm. [20]


5. In order for a product to be distributed a number of basic functions need to be fulfilled. Using an example of your choice, explain the basic functions and issues that need to be considered. [20]


6. In terms of integrated marketing planning the acronym known as ‘SOSTAC’ is used. Using an example of your choice, apply the SOSTAC technique. [20]


7. Identify the main objectives of Not-for-Profit (NFP) and charitable organizations. [20]


8. What do you consider the arguments to be in favor of product adaption in relation to international marketing? [20]

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