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Multiple Linear Regression Model
Please see two attached files: case study is the word doc; and the data is in excel.
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Babies R`Us Case Study
You have been hired as a strategic consultant by the hugely successful retailer "Babies R`Us". The company sells many products, although one product in particular, a highly innovative car seat, is being test marketed in various domestic and international markets. "Babies R`Us" has hired you to help them better understand the test market data they have compiled from 400 retailers worldwide (found in the excel file called "CarSeats.xls"). The variables in the data set include:
Unit Sales = the number of units sold (in thousands),
Competitor`s Price = the price for a similar product being sold by a competitor (in dollars),
Income Level = average household income in the region (in thousands of dollars),
Advertising = amount spent on advertising the product (in thousands of dollars),
Price = the price being charged by your company (in dollars),
Population = number of people (in thousands) living in the region,
Average Age = average age of the population in the region (in years),
Average Education = average educational level in region,
Shelving location = quality of the shelf location for your product (good, medium, or bad), Urban or Rural = description of the region as urban or rural, and finally,
US = a categorical variable indicating whether the sales region is in the US or an international market.