Questions/Tasks - Write a paper in which you respond to the following: Will Google`s Android be successful? Defend your position in terms of whether being available to more phone companies will offset the supposedly technologically superior Apple iPhone which is available only through ATT&T. The Situation Google`s Android is availabe to any and all cell phone carriers. Apple`s iPhone is available only through ATT&T. Submit your 3-4 page paper to Coursenet. Expectations In answering the question make reasonable assumptions, (clearly you won`t have the same information available to you as the actual manager, e.g. about competitors, but make some assumptions and follow through in your analysis). You should also bear in mind that a fundamental goal, as with all the cases you build in MKT501, is to stimulate your learning. Your answers should therefore aim to demonstrate that learning. In preparing your CASE3, ensure that you demonstrate your learning of the marketing concepts and frameworks for analysis outlined in the modular learning objectives by using and referencing the background and case material. Define marketing channels and channels of distribution. Explain how the channels of distribution integrate with the firm`s marketing strategy. Evaluate an organization`s channels of distribution in terms of competitive advantage and an organization`s marketing strategy. In CASE3, ensure that you demonstrate your understanding of channels and factors affecting channel success, as well as your learning from previous modules. Note that this assignment does NOT require you to prepare a detailed essay. Instead use section headings for each of the topics you address in your paper followed by a discussion of that topic. Case-related articles in the popular press Sarno, David (2010, May 12). TELECOM; Android vs. iPhone race heating up; Google`s shotgun approach to spreading its mobile technology appears to pay off. Los Angeles Times. Los Angeles, Calif. B1. Available via ProQuest on 14 May 2010. To access ProQuest and to go directly to a link in a course Open a new window or tab in your browser Go to http://library.tuiu.edu Click on Your ProQuest username is: your TUI username Your ProQuest password is: your TUI password Click on to link to Proquest Return to this page with the link and Click on http://proquest.umi.com/pqdweb?did=2031029351 &sid=1&Fmt=3&clientId=29440&RQT=309&VName=PQD For assistance, go to http://support.tuiu.edu Apple`s iPhone -- its single mobile phone offering -- is available only from AT&T. "Android is the big gainer in this market at the moment," said Andrew Lipsman, a director at the technology ratings firm ComScore Inc. Its data show that in the last year Google has come essentially out of nowhere to capture a substantial slice of the U.S. smart-phone market. Rev 14 May 2010