Midterm Case Study 1 Name Institution Midterm Case Study 1 From the case study Asking the Customer By asking the Database, the concept of business intelligence from chapter 6 is illustrated. The case discusses the significant and benefit of a database management system over the traditional file system. In this case, traditional filing system poses problems because of data redundancy, inconsistency, inflexibility, and lack of enhanced sharing capability. The concept of using evaluative tools, as well as technologies to ensure access to information from databases to enhance the performance of a business also appears in chapter 6 and discussed in the case. The idea of using databases to enhance performance, as well as decision making becomes evident from the case study. The value of digital technology is explained in the case where it offers the opportunity to lower costs while at the same time, improving performance of a business. The issue of database design and its storage capability is also discussed in this case study (Laudon & Laudon, 2007). A customer database is useful for companies in the case study because it forms the backbone of their relationship with the customers. This is where the companies can store information about the customer and use this information to sell and service the customers as well as anticipate their needs. The company can fit or design their products to the nee