2019-02-14T07:20:12+00:00

Why is Dr. Carter having such a hard time with the idea of marketing?

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Week 2 Case Assignment: Advertising Practice - Major Problems and Secondary Issues

Instructions:

Week 2 Case Assignment
Complete the case study below: using Textbook: Introduction Healthcare Management by Sharon B. Buchbinder and Nancy H. Shanks
All Children`s Pediatrics: Changing with the Times pg. 396
Use the case study write up format to answer the following questions
Case Study Write-up
Background Statement
Major Problems and Secondary Issues
Your Role
Organizational Strengths and Weaknesses
Alternatives and Recommended Solutions
Evaluation
Case Study Questions
Why is Dr. Carter having such a hard time with the idea of marketing?
What should Dr. Quon say to reassure Dr. Carter that ACP will continue to have the same values?
Is Dr. Stein`s idea of patient testimonials a good one? What about HIPAA and privacy laws?
What are some key messages that ACP should build into its marketing campaign?
What opportunities for improvement in the practice do you see in this case?
Why is organizational change a challenge in healthcare settings?
Format
Submit your case in APA 6th edition format with no less than 3 peer reviewed references.

Content:

Advertising Practice Name: Institution: Course: Date: According to the case study, Dr. Carter is having a hard time agreeing with the rest of the group on the issue of the All Children’s Pediatrics are bringing up at the meeting headed by Dr. Quon. According to Carter, they should not do any form of advertising and he is strongly to the same. Carter, feels that this will take on an unethical approach. He feels that it is not ethical for the team to advertise their practice as it goes against their ethical standards as doctors. He further suggests that, it should be the practices that the doctors offer to the patients that sh

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