Why don`t the other airlines copy Southwest`s model?
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Advanced Marketing - Southwest Airlines INSTRUCTIONS:
Evaluate Southwest Airlines on page 412 Marketing Management 14E Kotler Keller. Respond to each of the question using theory as well as practical managerial thought with a minimum of 400 words. It must be in APA 6th edition formatted with in-text citations within the response.
CONTENT:
Advanced Marketing - Southwest Airlines Name Institution Advanced Marketing - Southwest Airlines Question 1 Southwest business approach is a unique one in the aviation industry. The company’s business model focuses on streamlining all the operations towards minimizing the costs of operations in order to transfer the accrued benefits to the consumers, consequently attracting more customers (Kotler & Keller, 2012). The company’s structure is critically designed to adopt strategies that ensure the firm operates cost efficiently but at the same time promoting revenue generation through branding the company as a pocket-frien
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