Who are the main current and / or likely future competitors?
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A case study about Himalaya shampoo INSTRUCTIONS:
. Marketing Proposal (Approximately 500 words) Your proposal should include the following: 1-Introduction: the nature of the product/service and the need for formal marketing planning. 2-A brief background of the relationship between the organisation and the industry context. Who are the main current and / or likely future competitors? Consider the macro environment, significant influences and issues relating to sustainability. 3-Description of service and/or product. What is the current or proposed competitive advantage? 4-Briefly describe the target market – that is the consumer group(s) who will be the potential target(s). 5-Brief description, and justification of how the product or service will deliver customer value to the target market (s). 6-Recommendations to senior management as to the steps that will be taken to develop a full marketing plan. 7-List of references. Important Note: 1- Please follow the Criteria and what should you write in the proposal 2-use Australian English 3- The marking criteria must be strongly considered 4- Use APA references 5- use 5 or more academic sources, preferred Article and books 6- Write (500 words) 7- The Himalaya shampoo case study is attached 8- The Criteria is also attached 9- its important to use a hiding in the proposal thanks
Marketing Proposal (Approximately 500 words)
You are required to submit a marketing proposal that will form the basis of the marketing plan for this subject. You will be provided with a case study about Himalaya shampoo and you will respond by providing a written proposal outline that shows your understanding of the material presented and outlines the steps you will take to gather information for the development of the plan. This should include a brief review of available academic and industry material.
Your proposal should include the following:
Introduction: the nature of the product /service and the need for formal marketing planning.
A brief background of the relationship between the organisation and the industry context. Who are the main current and / or likely future competitors? Consider the macro environment, significant influences and issues relating to sustainability.
Description of service and/or product. What is the current or proposed competitive advantage?
Briefly describe the target market – that is the consumer group(s) who will be the potential target(s).
Brief description, and justification of how the product or service will deliver customer value to the target market (s).
Recommendations to senior management as to the steps that will be taken to develop a full marketing plan.
Grading Criteria
Maximum Mark
Awarded Mark
Comments
Content 80 Marks
Customer and Market Audit - Introduction: the nature of the product/service and the need for formal marketing planning; analysis of the product or service and its competitive advantage
20
Product / Service Audit - Industry and opportunity analysis including competitor analysis and competitive advantage
20
Description and justification of target market
20
Justification of key recommendations re target, objectives and outline strategies based on customer value and recommendations as to steps in developing a full marketing plan
20
Process 20 Marks
Presentation & Layout
10
Clear and logical presentation of proposal; figures, tables, appendices are neat, accurate and labelled; professionally presented
Communication Style
5
Sentences & paragraphs are well constructed; clear & concise ideas; demonstrates a good grasp of the standard writing conventions
Referencing
APA conventions are correctly applied in text; reference list is presented alphabetically with correct APA syntax 5
TOTAL ASSESSMENT
100
Important Note:
1 - Please follow the Criteria and what should you write in the proposal
2-use Australian English
3- The marking criteria must be strongly considered
4- Use APA references
5- 5 or more academic sources, preferred Article and books
6- Write (500 words)
7- The Himalaya shampoo case study is attached
8- The Criteria is also attached
9- it`s important to use a hiding in the proposal
CONTENT:
Case Study: Himalaya ShampooName of StudentInstitutionCourseProfessorDateAfter evaluating Himalayas’ Shampoo strength, opportunities, threats and weakness it is obvious that competition is the single biggest threat to Himalaya Shampoo’s success both nationally and internationally. Himalaya must therefore, adopt a formal marketing plan to promote brand awareness to propel the image of its products. India is an emerging market with an economic liberalization that offers prime opportunities for growth of foreign brands. Himalayas’ new hair shampoo is a breakthrough 2 in 1 formula that provides hair nourishment and strengthens weak hair follicle. In addition, it improves hair texture and reduces hair fall due to breakage. Below is one of the products from the company that has made it be where it is. Fig. 1: Himalayas shampoo air care productsAccording to The Economic Times (2009), more and more multinational companies are competing to enter into the Indian market. Due to its emerging economy the shampoo market in India has grown significantly because Indi...
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