What would be the potential needs of the families of the miners in receiving a message about this incident?
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Chilean copper mine collapse: know your audience and communication INSTRUCTIONS:
Resource: “Over 30 Workers Trapped After Chilean Copper Mine Collapse” article found in the Electronic Reserve Readings Research additional articles and information about the Chilean mine collapse. Write a 500-700 paper using this and other articles as a resource. Because communications must be designed with the audience in mind, answer the following questions: • What are some considerations to remember given the different roles and people in the audience? o What would be the potential needs of the families of the miners in receiving a message about this incident? o What would be the potential needs of the company’s employees when receiving a message about this incident? • What actions must you take before and after the message is delivered to ensure that it was received as intended? Format the paper consistent with APA guidelines. Draft two communications from the mining company announcing the accident, using what you have learned about the audience and effective messages. One communication should be directed to the families of the trapped miners and the other as an internal news release to employees in the company. For both, identify the most appropriate channel—face-to-face, e-mail, video, memo, and so on
CONTENT:
Chilean copper mine collapse: know your audience and communicationNameCourseInstructorDateBackgroundThe 2010 Chilean Copper Mine disaster occurred when 33 miners were trapped underground for two months in San Jose Copper Mine, but were finally rescued on October 13, 2010 (New York Times, 2011). In times of disaster like the Chilean Mine Collapse, it is necessary to take into account various factors that affect the organization relations to victims and employees. Besides legal factors that determine the contents of the press release, the emotional effects and audience also play a role. This paper highlights on the role of communication strategies to cater to the needs of family members, and employees and proposes two communication drafts for the two audiences following the Chilean mine collapse.Needs of family and EmployeesThe Company needs a press release to the public and another statement to the victims` family. In essence, a public release tends to be vague and impersonal, but also informs the public. However, for the family of the 33 trapped miners a personal statement is necessary to reassure the of the company`s best efforts in times of disaster. Family members should be the first priority in releasing information as this has a direct effect on them and hence the message should be empathetic (Collins, 2000). The best way to talk to family members is through face to f...
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