What type of planning do you think the founders of Flat World Knowledge engaged in?

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Please read the attached case study and answer the 4 questions below.

1. Planning is a key component to the P-O-L-C framework. What type of planning do you think the founders of Flat World Knowledge engaged in?
2. What competitive advantages does Flat World Knowledge possess?
3. Perform a SWOT (strengths, weaknesses, opportunities, threats) analysis for Flat World Knowledge identifying at least one strength, weakness, opportunity, and threat. Explain why you chose these for your SWOT analysis.
4. Based on Porter’s strategies, which type of strategy do you see Flat World Knowledge employing? Support your response.