What kind of strategy would you recommend if Roy Choi decided to expand his food truck or restaurant business internationally? Would you recommend product standardization or localization? Which overall strategy would you recommend – transnational, multi
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Bus 401 WK 3 Case: Roy Choi and Background of the Companies Instructions:
Once you have finished your research, write a three or four page paper answering the following questions :
What kind of strategy would you recommend if Roy Choi decided to expand his food truck or restaurant business internationally? Would you recommend product standardization or localization? Which overall strategy would you recommend – transnational, multi-domestic, or global? Explain your reasoning and apply the concepts from Jeyarathmm, M. (2008), Steers and Nardon (2005), and Herbig (1998). What kind of strategy would you recommend for Xiaomi’s international expansion? Would you recommend product standardization or localization ? Which overall strategy would you recommend – transnational, multi-domestic, or global? Explain your reasoning and apply the concepts from Jeyarathmm, M. (2008), Steers and Nardon (2005), and Herbig (1998).
Content:
Bus 401 Wk. 3 Case Assignment Name: Institutional Affiliation: Professor Course: Date Introduction In a globalized world, companies have been pushed to make considerations regarding the choice of internalization strategies. This has seen organizations no longer targeting their own domestic markets but turning to international markets in conducting their operations. This paper therefore seeks to conduct a study aimed at determining internalization strategies employed in determining the entry methods of Choi Restaurant Empire and Xiaomi’s international. Background of the Companies Roy Choi’s Restaurant Empire ventured into the market as a single food truck in America. The company gained a competitive position in the market for its products and famous chefs in addition to their inspirational movie Chef (Frausto, 2014). As a result of this, the company gained popularity in Los Angeles and has expanded its restaurants in different regions. On the other hand, Xiaomi is a Chinese smartphone company that is considering
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