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Manhattan Hotel Market

INSTRUCTIONS:

Students to critically evaluate the strategic and non-strategic decision making process for an international/transnational business organisation, analysing the organisation appetite and maturity towards managing risk and to offer a number of sustainable future strategies that could be adopted by the organisation. Report of 3,000 words (+/- 10%)………………………………………………………………………………………………………………………….

The report ensures students’ have the critical faculties to analyse business decision making through an international lens and this will be approached from a consultancy perspective. The essay will provide the opportunity for a more conceptual debate on strategic management, allowing students to critically compare theory with practice alongside their own personal experiences.

To use with the PwC`s Manhattan Lodging Index 3Q2014 Report whose URL is found next to this posted page.

A big investment fund group is exploring investment opportunities and its foray into the hospitality industry in Manhattan, New York. It has approached you to perform an analysis of the Manhattan hotel industry (PESTEL & Porter’s 5 forces of rivalry competition). From the trends derived from the data (the number of new rooms planned) and the other metrics, how much growth would you expect in the next years to come? What strategies would you propose the investment group to take if it is to enter the Manhattan market? What, where, how, with who and when should the new hotel position and market itself ? What metrics/KPIs it should be monitoring to gauge the implementation and the success of its strategy? What are the risks, if any, that could be associated with the world’s economic developments and events, e.g. the end of the US’s money/Quantitative Easing (QE), the Fed’s rate hike, ECB’s QE, Eurozone’s deflation, China’s slowing growth and Japan’s QE ?

What strategic choices would it have to consider?

What is your recommendation? To enter or not to enter into the Manhattan Hotel market? Why?

Please don`t forget the table of content

and i need info graphic .. Please ..

And find the attachment of the case study

And As well use the articles that i will attach for the PESTEL .

CONTENT:

Strategic Management Name: Institution: Date: Table of Contents TOC o "1-3" h z u HYPERLINK l "_Toc416227342"Introduction PAGEREF _Toc416227342 h 3 HYPERLINK l "_Toc416227343"Analysis of the Manhattan hotel industry PAGEREF _Toc416227343 h 3 HYPERLINK l "_Toc416227344"Market overview PAGEREF _Toc416227344 h 3 HYPERLINK l "_Toc416227345"PESTEL Analysis PAGEREF _Toc416227345 h 5 HYPERLINK l "_Toc416227346"Political Analysis PAGEREF _Toc416227346 h 5 HYPERLINK l "_Toc416227347"Economic analysis PAGEREF _Toc416227347 h 5 HYPERLINK l "_Toc416227348"Social PAGEREF _Toc416227348 h 5 HYPERLINK l "_Toc416227349"Technology PAGEREF _Toc416227349 h 6 HYPERLINK l "_Toc416227350"Environmental factors PAGEREF _Toc416227350 h 6 HYPERLINK l "_Toc416227351"Legal PAGEREF _Toc416227351 h 6 HYPERLINK l "_Toc416227352"Porter’s 5 forces in the hospitality industry PAGEREF _Toc416227352 h 6 HYPERLINK l "_Toc416227353"Projections of the Manhattan hospitality industry PAGEREF _Toc416227353 h 7 HYPERLINK l "_Toc416227354"Investment Strategies into the Manhattan hospitality industry PAGEREF _Toc416227354 h 8 HYPERLINK l "_Toc416227355"Positioning PAGEREF _Toc416227355 h 9 HYPERLINK l "_Toc416227356"Key performance indicators PAGEREF _Toc416227356 h 9 HYPERLINK l "_Toc416227357"Risks PAGEREF _Toc416227357 h 9 HYPERLINK l "_Toc41...

What is your recommendation? To enter or not to enter into the Manhattan Hotel market? Why?

Manhattan Hotel Market

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STILL NOT CONVINCED?