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Businesses and "Going Green"
- What is meant by the concept of "Green"?
Is the definition of green a function of countries/culture?
Is the definition of green a function of laws / legal requirements?
- Can additional revenues/benefits/profits be generated by the fact that a company is classified as being "green" company?
Have green companies a better ranking in the market place? Have they beaten the market?
- Are customers willing to pay more for a car in order to support environmental preservation?
- Are the shareholders ready to give up profits to be Environmental friendly?