CONTENT ANALYSISName:Institution:Date:IntroductionContent analysis was developed by Alfred R. Lindesmith in 1931. It became popular in 1960s and since then various types of content analysis such as relational analysis and conceptual analysis have been discovered. Nowadays, researchers are carrying out computer-aided content analysis. This paper seeks to define content analysis and discuss when it is applied, give the merits and demerits of content analysis as well as computer-aided content analysis.What is content analysis?Content analysis is a technique of summarize many words of text using coding rules. It involves making inferences by establishing certain characteristics of a message.When is it appropriate?When determining authorshipContent analysis is used when determining authorship. This involves gathering a list of suspected authors, studying their prior writings, as well as, correlating the frequency of words or nouns that help to establish the probability of each person’s authorship of specific data.When making inferences about communicationContent analysis used when making inferences on characteristics and antecedents of communication. This is important in analyzing traits of individuals and comparing communication content to standard as well as analyzing the flow of information.What its benefits and shortcomings  Benefits of content analysisIt is unobtrusiveOne of advantages of content analysis is that it gets untainted inf...