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THE RETAIL
ENVIRONMENT
Instructions to candidates:
a) Time
allowed: Three hours (plus an extra ten minutes’ reading time at the start – do
not write anything during this time)
b)
Answer any FIVE questions
c) All
questions carry equal marks. Marks for each question are shown in [ ]
1.
What, in your view, are the greatest challenges currently facing the general
department store retailer?
How
should such retailers best face those challenges? [20]
2. ‘Out-of-town
retail developments no longer have a future.’ Give reasons for and against such
a statement. [20]
3.
Discuss the advantages and disadvantages of the shopping mall as a retail
location. [20]
4. What
is the future for ‘big box’ retail? [20]
5.
Compare and contrast an upmarket retailer such as Harrods with a budget
operation such as Primark
(or
other such retailers of your choice). What do you consider to be the key to
EACH retailer’s success? [20]
6. How
can the independent retailer still survive on the high street? Explain your
argument with examples. [20]
7.
Discuss the view that all retail operations, regardless of size or location,
must eventually embrace the Internet. [20]
8. ‘The only constant in
life is change.’ How far does this statement apply to retail? [20]