Topic: XYZ Motors New Business Plan: Japanese & American Cultures

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Topic: XYZ Motors New Business Plan: Japanese & American Cultures


You are hired by XYZ Motors, a car company in Japan with facilities in the United States to develop a new business strategy. Your first assignment is to develop a vision for the next 3-5 years. The company has a history of many years of innovative automobile technology development in Japan and is known for its high quality products. Over the last two years, the Company lost domestic and international market shares. The company wants to increase its market share and has interests in entering India within the next few years. In a 3page essay, address the following:

1. Discuss the strategies you would implement to revitalize business and assess the viability of the Indian market.

2. Describe management strategies in terms of diversity across Japanese and American cultures, as well as potential strategies sensitive to Indian culture.

3. Discuss the Company�s social responsibility in Japan and the United States, and relate this responsibility to auto production and sales in India.

4. Develop XYZ�s goals for the next three and five years.

5. Discuss your considerations in forming a global management team and strategies for the team to be successful


XYZ Motors New Business Plan

Student`s Name

Institutional Affiliation

XYZ Motors New Business Plan

Question 1

XYZ Motors being a renowned company, has the option to use various business revitalizationstrategies to save the company from succumbing to the loss of market share. The company can explore the following business revival strategies.

First, is through rebranding; the company can rename its current products and drop the old name altogether(Morden, 2012). This is best applicable in cases where loss of market share may have arisen due to bad publicity of the product and subsequent loss of customer confidence in it or if the product was in the decline stage of its life cycle(Morden, 2012).

Second strategy is throughproduct diversification and differentiation; over time, customers may get used to same product with the same features resulting in monotony and lack of appeal. In addition, competitors may have introduced products that are very s


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