Topic: Organisational Strategy & Decision Making Emirates Airline Case Analysis

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Topic: Organisational Strategy & Decision Making Emirates Airline Case Analysis


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centerbottom10500090000centercenter0105000centercenter0105000centertop105000900003BM020 Organisational Strategy & Decision makingEmirates airline case analysisStudent number: Student Name: Introducing Emirates airline: Airline industries nowadays became one of the major services around the world that is quite beneficial for other businesses and societies in general because it plays an important role in creating a new global economy. I have chosen Emirates because of the pleasant experience that I personally experienced with flying with emirates. Adding to that, the company position and good reputation as it is considered one of the most highly regarded Airline companies in Asia and also in the world.. “Emirates” is the largest airline in the Middle East and operating nearly 3,400 flights per week. It is the world`s fastest growing international airline and its growth has never fallen below 20% a year (Emirates, 2015). The company also operates three of the ten world`s longest non-stop flights from Dubai to Los Angeles, San Francisco, and Houston. With more than 400 awards for excellence worldwide, Emirate is one of two key unites in the Emirates Group” (Emirates Skywards & Business Rewards) considering this, there must be a reason behind the success of Emirates airlines and in specific their Management strategies that will be analyzed in the following paragraphs. Porter`s five forces analysis for emirates airlines: The continuou...

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