Topic: Marketing Research Process: Market And Make Strategic Plans

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Topic: Marketing Research Process: Market And Make Strategic Plans


The marketing research process consists of six steps. Each steps bears room for unethical behavior. Discuss each step and the unethical dilemmas that may exist in conducting market research.


Market Research Process

Market Research 
The market research process is a vital process, which usually steers organizations to greater success. The process helps an organization to analyze its market and make strategic plans on how to increase its market share, customer satisfaction and loyalty and increased sales volume and revenues. The market research process if well conducted can help organizations achieve their goals easily, and the reverse occurs if it is not well planned and carried out. This is because of the careful analysis and implementation of competitive strategies to override their competitors from the information collected about changes in consumer preferences, change in prices of products, customer concerns, available technological innovations in the market (Market Research Methods, 2011). Accordingly, this paper discusses the steps in the market research process and the unethical dilemmas that may exist while conducting a market research.
Market Research Process
The market research process involves a number of sequential steps applied keen


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