Topic: Four Seasons Boston Hotel Situation Analysis Assignment
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Topic: Four Seasons Boston Hotel Situation Analysis Assignment Instructions:
Four Seasons Boston Hotel Situation Analysis
Content:
Four Seasons Boston Hotel Situation Analysis Summary Executive Summary * FSBH is a luxurious and a five star restaurant located in Boston`s Back Bay. * The paper focuses on the hotel`s market analysis using tools such as PEST and SWOT analysis. * Also, the paper analyses the hotel`s major three competitors Taj Hotel, Park Plaza Hotel and The Ritz Carlson. * Additionally, the paper identifies the hotel`s marketing mix, marketing targets, marketing budget and implementation plan. * Lastly, the analysis examines the hotel`s evaluation procedures Environmental Analysis * Both internal and external business environments are critical when assessing a market condition. * The external environment covers external factors that influences such as politics, economics, social and technologies. Location and Community Analysis Boston town`s culture on food has affected the hotel`s meals to attract both the visitors and the locals. Primary Competitor Analysis * Four Seasons Boston Hotel`s competitors include Taj Hotel, Park Plaza Hotel and The Ritz Carlson. * The three competitors enjoy a variety
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