According to Sheperis, Young, and Daniels (2017), product evaluation is the process of determining how effective a company is at achieving its goals and can influence changes that need to be made, as well as determine if programs will continue or need to stop. This process can be used to determine several aspects of client satisfaction, even for a client base of 2,000 people. When working for my nonprofit organization, I would first determine what aspects were needed, or desired, to be analyzed. I would then ask for any time aspects involved in the process, and then I would create my survey based on the needed information, such as communication, price, ease of services, customer service, etc. The questions would need to be aimed at gathering the information requested. Depending on the time aspect, surveys could be given to individuals at appointments, calls could be made, or surveys could be mailed to individuals. Calling customers increases the potential for response and allows quicker access to the information, although it is time consuming for the person/people calling. Waiting for individuals to have appointments has the drawback of potentially missing many individuals, as well as taking a long time. Mailing surveys has the drawback of costing money as well as customers not replying. Each of these aspects would be taken into account before deciding which method or methods to use.