Topic: EB4602 Theory Practice Intercultural Business Communication

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Topic: EB4602 Theory Practice Intercultural Business Communication


Think of a subject of interest to you related to intercultural communication

Example subjects: theories used to analyse culture, impact of culture, how to communicate, verbal styles of communication; e.g. direct/indirect, non-verbal styles of communication e.g. physical appearance, eye contact, proxemics..., assumptions regarding culture, best practices in business.....)

Think of a specific area/question related to that subject.

Send the module tutor your suggestion for help if needed and then validation.

If you have no ideas, the module tutor can set you a question

• The structure should be a typical one for an academic essay, remember to include references.

• This is not a research project, so you don`t need to interview people or make questionnaires.



Challenges and Impacts of Intercultural Interactions


There are diverse approaches scholars take while explaining culture and its true definition. Generally, culture is a way of life for a certain group of people, involving their behaviour, values, beliefs and symbols, which they accept without question and inherited across generations by imitation and communication. According to Hofstede (2003), we exist in a dynamic society with different levels of interactions, which shape and define their own forms of culture. Therefore, people daily need to live up to the complex requirements that these cultural environments impose on them.

With the advancement in science and technology, the world has become a global village, where faster means of transport and communication have highly reduced the cultural gap that existed between different groups of people. It therefore becomes difficult for people to define themselves in multicultural societies, with individuals bearing different cultural identities. Additionally, personal values and preferences such as respect, freedom, self-esteem, and equity come to play even in a society that embraces cultural diversity. Therefore, intercultural interactions face many challenges that this study aims to discuss and unravel the impacts it causes on individuals at different levels of the society.

Types of Cultures

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