Topic: Describe the Search Algorithm and Online Marketing
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Topic: Describe the Search Algorithm and Online Marketing Instructions:
You will utilize your change model for this assignment. Review the feedback submitted by your instructor on your previous change model assignment. Make any changes or modifications necessary for the submission of this assignment. "The change assignment is what was written for the order number is 00045452". Evaluate the performance of your organization or department. Identify an area that would significantly benefit from initiating a change. Write a paper (1,500-1,750 words) in which you describe the particular area you propose to address through a change initiative. Include the following for your company: Discuss the issues in this area and the current outcomes as a result of the issues. Describe the external and/or internal driving forces, contributing issues, and the people affected. Evaluate the stakeholders involved and discuss how they will be affected by your change initiative. Clarify your role and responsibility as a change leader. Discuss the leadership theory (or theories) you will use to guide the change process. Discuss the change agents you need to recruit in order to successfully implement your change. Describe the roles of these change agents. Utilize your change model to develop strategies: (a) Explain the relevance of this model to your organization; and (b) Present the strategic aspects using your model. Be sure to clearly define the purpose of each aspect, the people involved, and the actions that need to be taken. Identify, or predict, the potential barriers to change. Discuss possible ways to overcome these obstacles, including methods for dealing with emerging or unforeseen circumstances that could impede implementation. Describe the evaluation methods you will use to determine the level of success of your change initiative. Discuss what metrics or measureable determinates you will use. Propose strategies to anchor change or support continuous change. Establish how your change plan supports the organizational mission/goal, genuinely addresses stakeholder concerns, and will serve as an equitable contribution for the community or society overall. Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
Content:
Search Algorithm Name: Institution: Course: Date: Search Algorithm Online marketing is one of the fastest growing industries in the world today. More people are getting used to the idea of buying and selling their wears online. This means that for the online companies, they have to be vigilant to make sure that they are able to connect clients at the individual level and offer personalized shopping experiences. At EBay, there has been a growing concern on how best to search for goods and services on the company site. This is relative to the fact that over the years the customers have had a hard time getting to the products and the services that they want as result, customers as such struggle with getting what it is that they want. Internally, the company has been struggling to get the customers the best experience. This is mostly connected to the fact that; the company has been working on getting its sales figures boosted. Most of the sellers have been looking to the company to improve the ways in which their clients can access their goods. The search algorithm used before, has been quite difficult for the sellers to reach their customers at their point of need (Delore, 2016). On the other hand, the company has been experiencing massive pressure from the customers relative to the fact that, customers are looking for a chance to get personalized services. There is also the fact that the shareholders have been mounting pressure on the comp
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