Topic: Business Case Study Assignment Paper: Mathews & Company
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Topic: Business Case Study Assignment Paper: Mathews & Company Instructions:
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Content:
Business case study: Mathews & Company Name Institution of Affiliation Date Business case study: Mathews & Company Background Mathews and company which is a nationwide chain of mall-based menswear stores needs to develop a software management system under the guidance of Barry Gilding, the chief technology officer of the company. Barry spent most of his time trying to convince the members to invest more in the project. Barry had the idea, but he had not exposed it to anyone else. He decided to share the idea with the CEO of the company, Howard Kimpleman. Howard tells him that there is no enough capital to implement the idea, so he asks the members to contribute towards the project. It has been three months since the members had their last meeting. Barry Gilding calls a meeting of the CRM task force to convince the members to increase their contribution towards the project. Among those in attendance are Ted Antonell, Sarah Wronski, Brad Winston who is the vice president of marketing, senior vice president Wendy Black, members from the catalog and online divisions. The merchandise store manager is also in attendance. Alternatives Barry considers consulting Ted Antonelli the vice president
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