Topic: Business & Marketing Assignment: P&G Globalization Strategy

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Topic: Business & Marketing Assignment: P&G Globalization Strategy


Evaluate some aspect of Procter & Gamble`s global strategy over the past 20 years, using concepts or models that is in the sources I will download. Make sure you use evidence which is clearly referenced to support your assertions and conclusions. You may want to consider what you think are the strongest or weakest aspects of Procter & Gamble`s global strategy, and why you think that? You may wish to consider how does P&G address the central questions posed by Lafley & Martin in their book "Play to Win". You may wish to consider how well P&G has been able to achieve strategic alignment in its global organisation.


P&G Globalization Strategy
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P&G Globalization Strategy
Proctor & Gamble Company globally reaps the greatest revenue from the personal care products and the company’s products reach approximately 4 billion people annually (Galbraith, 2008). The company aims to offer household consumables of superior quality and which improve people’s living standards. In the early 1990’s the company was experiencing serious challenges leading to declining in share value and loss of market capitalization (Galbraith, 2008). This situation forced the company to embark on a globalization strategy aimed to turn around the company’s culture, profit making ability and the way in which the subsidiaries in various countries are managed. Therefore, this paper examines the strategies pursued by P&G in the last 20 years as well as the key strengths and challenges that face P& G., besides, the paper examines how Unilever addresses the main questions raised in the book “Play to Win.” Finally, this paper evaluates how well P& G has been able to execute its global strategy.
P&G Global Strategy
The Global Matrix
P& G implemented the Global Matrix in 1989that reorganized the global product structure. In the new structure, each class of product was headed by a president who was directly answerable to the CEO. Th...

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