Topic: Background to Nike and Adidas Comparison Assignment

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Topic: Background to Nike and Adidas Comparison Assignment


Please complete the following essay. Please compare NIKE to another similar company. Thanks.



Comparison between Nike and Adidas

The competition for production of the best sports apparel and equipment in the world narrows down to the two giants: Nike and Adidas. The companies are the biggest producers of sportswear, fitness equipment, footwear, apparel among others, though they continue to face stiff competition from Under Armour and Puma among others. Comparison of the two companies is imperative in understanding their modes of operation and why they are successful in their niche.

Background to Nike and Adidas

Phil Knight and Bill Bowerman founded the Nike Company in 1964 as Blue Ribbons Sports in the United States, but renamed it to Nike in 1978 (Mahdi et al. 2015). The company majors in the production of apparel and footwear for sports persons, and has for a long time concentrated on the American market. Its name emanated from the Greek goddess of victory and uses the swoosh logo with a slogan “Just Do It”. The company mainly concentrates in making sportswear for basketball and athletics. It has several subsidiaries such as Umbro, Converse, Cole Haan and Hurley, which concentrate on distribution and propagating its diversification policy (Nazir, Shah, & Zaman, 2013).

Adidas, on the other hand, began in 1948 in Germany founded by Adolf Dassler. The name Adidas was coined by the founder, and uses the three stripes logo with its motto as Impossible...

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