This paper concentrates on the primary theme of To prepare a Business Plan for a new or purchased business that can be used as both an internal operating guideline in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 45. For more details and full access to the paper, please refer to the site.
.equella.ecollege.com/file/bb35ca6d-1c6e-4a36-80f3-475f1b81e0ea/2/SBE440_CH_CourseProject.html#”>Course Project
Objectives
To prepare a Business Plan for a new or purchased business that can be used as both an internal operating guideline, and as an external document to interest potential investors or lenders.
Guidelines
Use the format outlined in Table 1.1 of the text
Milestones
- Each weekly homework assignment builds a section of the final plan.
- A draft of the plan to date is a graded assignment due by the end of Week 4 that includes the following elements: (1) Company description and product/service offered; (2) Industry analysis; (3) Market analysis; and (4) Marketing Plan.
- The complete Business Plan is due by the end of Week 7.
- A 15 minute Power Point presentation and script is due by Thursday (short week) of Week 8 (graded).
Grading Rubrics
Draft of Plan to Date- Due Week 4
| Category | Points | % | Description |
|---|
| Feasibility Analysis | 30 | 20 | Completed template from text |
| Documentation & Formatting | 8 | 5 | Citations in APA format |
| Organization & Cohesiveness | 15 | 10 | Text flows logically so that paper can stand on its own |
| Editing | 7 | 5 | Correct grammar and spelling |
| Content | 90 | 60 | Company and product/service descriptions(10 pts); industry analysis including trends and competitive style (20 pts); market analysis(20 pts); target market identified; share of market to be captured, and sales growth forecast(20 pts); marketing and sales plan including promotion and positioning the business in the marketplace (20 pts) |
| Total | 150 | 100 | A quality paper will meet or exceed all of the above requirements. |
|---|
Final Plan -Due Week 7
| Category | Points | % | Description |
|---|
| Executive Summary | 100 | 40 | 1-2 page description of the business opportunity, that can stand on its own for a hurried reader |
| Documentation & Formatting | 20 | 8 | All citations in APA format, correct font and margins, 20-25 pages plus appendices |
| Organization & Cohesiveness | 20 | 8 | Follows the suggested outline in Figure 1.1 of the text, and the entire text flows logically |
| Editing | 10 | 4 | Correct grammar and spelling |
| Content | 100 | 40 | Professional quality content with assumptions documented and the following key areas covered: industry analysis(10 pts); target market identified(10 pts); marketing and sales plan including a growth forecast(10 pts); management resources identified; operating plan(30 pts); cash flow forecast based upon documented operating assumptions(30 pts); exit strategy(10 pts). |
| Total | 250 | 100 | A quality paper will meet or exceed all of the above requirements. |
|---|
Power Point Slides and Script
| Category | Points | % | Description |
|---|
| Slide Content | 60 | 40 | 10 slides maximum, highlighting the key areas of the plan |
| Slide Format | 15 | 10 | Slides should not be detailed text; should be succinct |
| Script Content | 75 | 50 | Script is a 15 minute sales pitch to potential investors and lenders. It should amplify the points on the slides, and end with the funds requested. |
| Total | 150 | 100 | A quality paper will meet or exceed all of the above requirements. |
|---|
Best Practices
The following are the best practices in preparing this paper.
- Cover Page – Include who you prepared the paper for, who prepared, and date.
- Table of Content – List the main ideas and section of you paper and the pages in which they are located.
- Work Cited – Use the APA citation format.
- Font and Margins – Times Roman 11 pt, one inch margins all around, single spaced.
- Feedback on Weekly Assignments – Instructor feedback on all assignments should be addressed in the ensuing assignment.