Tesco Versus Sainsbury

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Tesco Versus Sainsbury

Read attached case study and answer the following questions.
1. What are the major innovations that have been introduced to the retail market? How have they affected the competitive dynamics?

2. What is driving the success of international expansion? Whose model is better? Why?

3. Who are the immediate competitors? Who are the impending competitors? What`s the difference?

4. Identify the difference between growth through acquisition and organic growth? Which companies are leveraging which growth strategies?

5. How will the impending economic downturn affect the market?

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