Synergy & Value Propositions

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Synergy Value Propositions

Aaker, D. A. (2011). Strategic Market Management. Hoboken: John Wiley Sons, Inc.

1. What is synergy? What are the sources of synergy? Give examples.

2. Consider three industries, such as hotels, appliances, or computers. For three firms within the industry, identify what value propositions are representing theirstrategy. Were there multiple propositions? Evaluate. Are they successful or likely to be successful?

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