Strategy Implementation & Evaluation, Issues Threatening Comcast

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Management 499 SLP 4: Strategy Implementation & Evaluation, Issues Threatening Comcast


Current Event Blog 4 

For this SLP submission you will be asked to submit your fourth blog entry about another important aspect of the strategic management process and to provide examples based on current events pulled from recent articles from reputable sources (such as a major national news source like the NY Times, Business Week, etc.).  

Recall that the main article(s) for each of your blog entries must be no older than 4 months old.  If you use an older article as your primary focal article, you will be asked to redo the assignment.  You may, of course, use older sources to support your discussion but the article serving as the main focus of your paper must be recent. 

This final blog entry will be related to your case assignment in that it will deal with Comcast.  For this assignment consider the short news article related to Verizon by Albanesius (2014) and the Nakashima (2014) article that discusses a deal made between Disney and the Dish Network.  The articles deal with plans to provide video content on mobile devices and on home televisions in an a la carte manner.  As you know, Cable companies tend to bundle programming to cause customers to want to buy more premium packages to accommodate their home entertainment desires.  The players in the industry have been avoiding the a la carte approach to programming in order to cause customers to pay more through the bundling strategy.  

Your assignment will be to present to your blog reading audience an argument as to whether you believe that Comcast is strategically poised to compete with upcoming changes in the environment related to providing an a la carte approach to programming.  What should large cable companies like Comcast be doing now so as not to go the way of Kodak?    

Make sure you provide at least two very recent articles to support your key points (no older than 4 months old).  

SLP Assignment Expectations

Your SLP assignment should be a minimum of 4-5 pages in length. 

You are required to use APA formatting and you are required to cite and reference your sources.  There should be a minimum of three reputable sources cited and referenced in your paper.  

Please make sure you review the assignment rubric prior to writing your assignment.


Strategy Implementation and Evaluation Insert Name: Institutional Affiliation: Due Date: Introduction Cable industry is experiencing a shakeout because of declining numbers of subscribers. Whether traditional cable firms (such as Comcast) like it or not, the streaming TV revolution is occurring. Most satellite and cable TV firms have been hesitant to embrace the cord-cutting phenomenon. The most worrying experience is the declining numbers of Comcast subscribers who prefer using web-based and programming services. Comcast Stream is facing potential threats which keep the firm pressured to create innovation. Aliloupour (2016) opines that streaming TV is increasingly gaining popularity as many customers are more comfortable with the service to replace the cable. Whereas major cable firms are not out of business yet, they have certainly witnessed their market share decline in recent years. Hoelck and Ballon (2016) identify that one of the greatest concerns for cable firms like Comcast is that cable customers are minimizing their bills through combining streaming TV options. Examples of streaming TV options include Starz, Showtime, Sling TV, HBO NOW, live sports via streaming TV, and other various programming channels. Now, being that streaming options have become more relevant than traditional cable TV, how can Comcast continue to hold its business up? The findings of this paper show that Comcast is strategically capable of competing with the looming changes in the ...

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