Starbucks Company Cultutre: Values, Mission and Vision
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Starbucks Company Cultutre: Values, Mission and Vision Instructions:
Culture: Describe the corporate culture of Starbucks the organization including a discussion of their values, mission and vision. Must include all these parts and cite sources.
Content:
Starbucks Company Culture Name Course Instructor Date Culture: Describe the corporate culture of Starbucks the organization including a discussion of their values, mission and vision. Must include all these parts and cite sources. Background Starbucks is a retailer of specialty coffee, and has expanded its operations from America to the international market, with communication and corporate culture having being critical to the success of its operations (Canadean, 2013). Howard Schultz the founder of Starbucks highlighted organizational culture as being critical to success, basing the culture on the way Starbucks treats the employees (partners) and treat customers as this influences financial performance (Harvard Business Review, 2010). Starbucks has remained competitive by taking into account the internal and external factors that affect business operations, while being true to the vision and mission of the company. The leaders and management at Starbucks create a corporate culture that empowers employees, while focusing on high quality coffee, and good customer service that adds value to the firm.
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