Select issue, opportunity, or problem the company is facing. What variables are to be considered?
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Variables in the Compromise of Customers` Credit Card Information at Target`s U.S. Stores INSTRUCTIONS:
Using The Target Store, (www.target.com) Select issue, opportunity, or problem the company is facing. What variables are to be considered?
CONTENT:
Variables in the Compromise of Customers’ Credit Card Information at Target’s U.S. StoresNameUniversity Variables in the Compromise of Customers’ Credit Card Information at Target’s U.S. StoresOne issue that Target Corporation is facing currently is the unauthorized access to payment card data at its U.S. stores, which is said to have affected over 70 million users. The data breach involved unauthorized person/persons accessing the credit/debit card information of the retailing company’s guests, including PIN data, mailing addresses, phone numbers, and emails. Following this incidence, there were concerns over the identity safety of guests who use credit/debit cards to make payments and online purchases. As a result, the company was concerned that its customers maybe equally worried about their privacy and safety of their credit card information, which in turn may affect their trust and confidenc...
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