Research and apply the content from recent articles about e-commerce marketing. You must cite at least 3-5 sources. Write a minimum of 3 to 5 pages for the body of the research paper (using APA writing style format) discussing your viewpoint on the topic and refer to the content from the articles to support your findings. APA writing style requires in-text citations and references support the citations on the references page as needed throughout the document.
Realtor.com, (2012). National association of realtors and movie Inc. Available from http://www.realtor.com/?scid=SEM300012
Schneider, G. P. (2015). Electronic Commerce (11th ed.). Stamford, CT: Cengage Learning.
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• Chapter 4
E-Commerce Marketing Author’s Name Institutional E-Commerce Marketing The growth of electronic commerce (e-commerce) is increasing fast among business organizations all over the world. The adoption of the technology in organizations has had profound effects on the strategies of the businesses (Schneider, 2015). It has re-written and redefined the rules of competition as the technology continues to be revolutionize how businesses are conducted. E-commerce is now a significant part of commerce as its projects are intertwined with all firm’s strategic plans. The most evident strategic effects of e-commerce at unit level of businesses are value-addition, cost leadership, business growth strategies, and differentiation; these can be understood by analyzing how they affect the various forms of e-commerce (Moore & Pareek, 2009). E-commerce is the electronic exchange of information, goods, services, and payments and includes the creation and maintenance of web-based relations (Distante et al., 2014). It encompasses a scope of various technologies that include the internet, extranets, intranets, and electronic data exchange (EDI). Ho