Instructions to candidates:
allowed: Three hours (plus an extra ten minutes’ reading time at the start – do
not write anything during this time)
Answer Question 1, which is compulsory, and then any FOUR of the remaining
questions carry equal marks. Marks for each question are shown in [ ]
have joined a newspaper’s team as features editor to plan a magazine supplement
and the editor has asked you to provide a formula for general interest content.
He emphasises that the advertising department needs to be able to exploit the
content. He has asked you to make the supplement interesting for male and
female readers. 
an ambassador for UNICEF, David Beckham is to arrive in your country on a
goodwill visit. You believe you have this information on an exclusive basis and
want to run a piece on Beckham’s visit the week before he arrives. He has
agreed to answer twenty questions via email but wants to promote his interest
in UNICEF. List the TEN questions you would ask. What other actions would you
Define or give examples of the following terms:
shot [2 each]
planning a consumer magazine launch, name FIVE principal sources of income. [4
picture editor, you are given a feature to illustrate. The copy describes how
the youngest daughter of the President of Blue land is to marry the Prince of
Ruritania at the Notre Dame cathedral in Paris.
feature runs over eight pages and you need to supply a selection of pictures
from which ten will be selected. What would you try to obtain? 
Freelance writers form an important element in providing magazine content. Only
the very best survive in the current climate. Name FIVE of the benefits and
FIVE of the drawbacks you would consider in deciding to become a freelancer. [2
are asked to provide cover lines of not
more than eight words each to highlight FOUR features
described for a parenting magazine.
teacher writes on what parents should tell children before they begin school.
police officer describes how to deal with a teenager tempted by drugs.
Cookery expert gives recipes to tempt slow eaters.
a second child makes the first feel like a deposed monarch. [5 each]
publisher of a management magazine has promised an advertiser that he will
arrange an editorial profile of the company. As features editor of this
magazine you have to brief and contract one of your leading freelancers to
provide the copy. Your instructions have to be crystal clear. TEN items should
be covered including FOUR that are essential. [2 each]