Jul 16, 2017 Research papers

Why don`t the other airlines copy Southwest`s model?

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Advanced Marketing - Southwest Airlines


Evaluate Southwest Airlines on page 412 Marketing Management 14E Kotler Keller. Respond to each of the question using theory as well as practical managerial thought with a minimum of 400 words. It must be in APA 6th edition formatted with in-text citations within the response.

The two questions that need to be addressed is as follow: (1) Southwest has mastered the low-price model and has the financial results to prove it. Why don`t the other airlines copy Southwest`s model?

(2) What risks does Southwest face? Can it continue to thrive as a low-cost airline when tough economic times hit?

It must be doubled spaced.


Advanced Marketing - Southwest Airlines Name Institution Advanced Marketing - Southwest Airlines Question 1 Southwest business approach is a unique one in the aviation industry. The company’s business model focuses on streamlining all the operations towards minimizing the costs of operations in order to transfer the accrued benefits to the consumers, consequently attracting more customers (Kotler & Keller, 2012). The company’s structure is critically designed to adopt strategies that ensure the firm operates cost efficiently but at the same time promoting revenue generation through branding the company as a pocket-frien


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