Jan 12, 2018

Why did you choose that substitute and how might it affect demand?

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Discussion 1

By
having an understanding of the product life cycle, businesspeople can make
savvy marketing choices. What is a popular item today that you’ve seen go
through the product life cycle? Explain
the characteristics for each phase of the product’s life cycle. How can each phase of the life cycle impact
the product’s brand? You must use the
text and at least one additional scholarly source.

Discussion 2

Visit
Minimus.biz (Follow the link located in required resources), a company
specializing in individually-sized products. Review the different product
categories along the left navigation panel of the home page. How might these items be combined to create a
usage group like a “convention survival package” or “campers’ kit”? Explain the
reason for your choice. Which items, if purchased, might create complementary
demand for another item in the line? Explain how it might accomplish this? Which
items might substitute for another item?
Why did you choose that substitute and how might it affect demand?

Footnotes

Both
discussions need to be between 200 and 250 words per discussion.

Minimus.biz (.biz/”>http://minimus.biz)


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