Jul 21, 2017 Research papers

Which threat do you see as the most serious? Why?

This paper concentrates on the primary theme of Which threat do you see as the most serious? Why? in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Applied Strategic Managment

INSTRUCTIONS:
  1. Perform a SWOT analysis for Reed.
  2. Which threat do you see as the most serious?  Why?
  3. Should the dollar specials campaign be continued?  Why or why not?
  4. What are Reed’s strategic options?  Which strategy do you think Reed should follow?  Why?

 

  • You need to have headings/subheadings which should look like this…
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
    • Greatest Threat
    • Dollar Specials
    • Strategic Options
  • Do not be too cryptic
    • Too cryptic means “the economy” listed as an opportunity
    • You need to tell me what you actually mean and why it is an opportunity
  • Do not put the SWOT in a box matrix.  Use the headings specified.
    • Don’t give it to me both ways either.  One SWOT.
  • Cases are due at the start of the class period
    • You must also submit your paper through turnitin.com and via email (prior to the start of class)
    • Your case will not be accepted if it is late
      • Late is after we have started our discussion
      • One minute late is still late
  • No cover page is necessary.
  • No introduction is necessary.  Start with the SWOT.  Writing an introduction is a waste of your time.
  • Cases must be typed and stapled in the upper left corner
  • Font – Times New Roman, 12 point
  • Single spaced
  • Normal margins (approximately one inch)
  • Pages must be numbered
  • You must have a running head which should include your name
  • Maximum length – four pages
    • Be concise in your writing and edit
  • Check your grammar and spelling
  • Remember, if you plagiarize you will receive an automatic “F” for the class
CONTENT:
Reed supermarkets: a new wave of competitorsName:Course:Tutor:Date: Appropriate marketing strategy for Reed Supermarkets, if implemented would see the market share increase from 14% in 2010 to the targeted 16% by the year 2014. This is despite the competition posed by the dollar and limited selection stores in the food industry. Meredith Collins is therefore facing the challenge of choosing the most appropriate strategy to implement towards the goal. Reeds Supermarkets’ SWOT analysis.StrengthsWith a 14.00% retailer positioning, it is evident that Reeds Supermarkets reputation is well built upon its recognized brand name. Other stores are less ranked by the retailer, with the closest being Delfina at 9.58%. (See Exhibit 1).Consumer perception on quality, as indexed on the exhibit, shows a consistence in the positioning at the top rank, making Reeds Supermarkets best of quality relative to the other stores. (See Exhibit 3). Limited selection stores, typically offering a relatively small inventory of private and staple products, are caped at utmost 5% which the Reeds Supermarkets excels better by offering a wide variety. Thus the consumers will prefer a one stop shopping point for all their needsBy 2011, Reeds had maintained its position in food retailers’ market share at 14%. This kind of endorsement from the customers is a proof of the heavy presence in the market, maintaining a first position.The stores are conveniently located in areas with a promising growth of the consumer’s population. Across the market share, Reed Supermarkets customers are somewhat older and affluent that typical customers in other markets.WeaknessesThe strongest case against the Reed Supermarkets is the perception that the customers have on pricing of their products. Customers, rank the Reed as the highest priced of all the outlets despite offering high quality products. (See Exhibit 3). This results to the customers, who are usually driven by price, to shop less and look for more friendly outlets. In fact, other reasons rather than price seem to influence less on the choice for the shop. (See Exhibit 5)The overall market of though attracts only a small portion. Profit margins for the food retailer are quite low. Profitability is mainly dependent on high volume sales and efficiency of operations. The “Dollar Special” campaign launched in June 2010 is a point of tension in its profit margin. Conceptually, it is meant to battle the high priced perception where it would greatly reduce the price of the same products in their shelves at a very high discount. It was hoped that this would lure the customers and win their loyalty by comparing the prices in other stores in respect to the “Dollar Special”.Compared to its competitors, the profit margin of between the range of 1.5% and 2.5% is relatively low. Room for error correction is quite small at such low profit margins. This situation places Reed at a high risk position in the event the...


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