Jul 14, 2017 Research papers

what you know about your target market and what it wants from a channel of distribution.

This paper concentrates on the primary theme of what you know about your target market and what it wants from a channel of distribution. in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Marketing Environment and Distribution Channels

INSTRUCTIONS:

To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which their products operate.



•Give an overview of the following distribution channels: ◦Channel levels: Direct versus indirect distribution 

◦Channel organizations: Conventional, vertical, horizontal, and multichannel marketing systems 



•Analyze your target market`s needs, and explain what you know about your target market and what it wants from a channel of distribution. 

•Determine which of the following channel members you will use, and explain why: ◦Indirect: Retailer, wholesaler, dealer, manufacturer`s rep, and so forth 

◦Direct: Catalog, telephone, sales force, and so forth 



•Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why. 

•Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and explain why. 



Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.



Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 2–3 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 5–6 pages in length.

CONTENT:

Marketing Environment and Distribution Channels Insert Name: Institutional Affiliation: Due Date: Why marketing managers should understand their marketing environment? Marketing environment of a business consists of all things which affect the manner in which the business operates. Business organizations can control some factors of the marketing environment, although some factors cannot be controlled (Solomon et al, 2013). It is important for marketing managers to have knowledge of their marketing environment in order to manage effects of negative factors and take advantage of positive factors. Marketing environment can be classified into micro environment, macro environment and internal environment. Business organizations should effectively identify all factors that constitute their marketing environment and make strategies how to manage such as factors for the benefits of their organizational activities. Overview of distribution channels such as channel levels, direct versus indirect distribution, channel organizations, multichannel, vertical, conventional and horizontal marketing systems Distribution channel refers to the paths that products move fr

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