Jul 17, 2017 Research papers

what will be Mr. Smith’s primary areas of concentration as he builds his business? What issues might Mr. Smith face in deciding to go with this concept as he builds his business?

This paper concentrates on the primary theme of what will be Mr. Smith’s primary areas of concentration as he builds his business? What issues might Mr. Smith face in deciding to go with this concept as he builds his business? in which you have to explain and evaluate its intricate aspects in detail. In addition to this, this paper has been reviewed and purchased by most of the students hence; it has been rated 4.8 points on the scale of 5 points. Besides, the price of this paper starts from £ 40. For more details and full access to the paper, please refer to the site.

Jobe Smith & Abraham Maslow

INSTRUCTIONS:

Answers questions below and should be grammatically correct. Be specific, be succinct. Brevity is critical in writing and getting it read by others. Fully explain any concept discussed in your paper, but do not include definitions directly from the text book, power-point slides (must use your own words). Each question must have a citation (either textbook, must include page number, or outside source). 

1. Jobe Smith has decided to build his manufacturing business (lawn mowers in the U.S.) around the production concept. If this approach is taken, what will be Mr. Smith’s primary areas of concentration as he builds his business? What issues might Mr. Smith face in deciding to go with this concept as he builds his business? (Points : 100)

2. Abraham Maslow sought to explain why people are driven by particular needs at particular times. How does Maslow’s theory help marketers? How might you use Maslow’s hierarchy of needs in marketing cell phones in the U.S. versus Haiti (before the earthquake)? Please develop a marketing research project to gather the data. (Points : 100)

3. A pharmaceutical manufacturer followed sales representatives in the field to observe some 150 interactions between sales reps and physicians and support staff. They watched sales reps approach the doctors, how they got around their gatekeepers, how they delivered their brands’ messages, and so forth. These observations led to improvements in training new reps.

In what category of research would this study fall? Provide advantages and disadvantages of this category of research. What would be the next step in the marketing research process? (Points : 100)

CONTENT:

Jobe Smith & Abraham Maslow Name Institutional Affiliation Question 1: Jobe Smith The production concept is highly effective, particularly for manufacturers that are looking to establish their brand and acquire considerable market share. For Jobe Smith, the lawn mower production business demands that the production concept be employed, especially if success is to be achieved. In order to be successful in building his business, Jobe Smith will have to focus his energies on a few areas. First and foremost is high production efficiency (Suzaki, 1987). The production lines in Mr. Smith’s factory will have to be efficient and top-of the-range. This will allow the production of lawn mowers at an efficient rate that guarantees not only increased production, but also minimal time wastage. The organization of employees would also have to be scheduled properly to ensure that the company employs just the required number of workers to achieve their production goals. This would save on unnecessary

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