2019-02-14T07:20:12+00:00 Essays

What should large cable companies like Comcast be doing now so as not to go the way of Kodak?

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MGT 499 WK 4 SLP: Important Aspects of the Strategic Management Process

Instructions:

For this SLP submission you will be asked to submit your fourth blog entry about another important aspect of the strategic management process and to provide examples based on current events pulled from recent articles from reputable sources (such as a major national news source like the NY Times, Business Week, etc.).  

Recall that the main article(s) for each of your blog entries must be no older than 4 months old.  If you use an older article as your primary focal article, you will be asked to redo the assignment.  You may, of course, use older sources to support your discussion but the article serving as the main focus of your paper must be recent. 

This final blog entry will be related to your case assignment in that it will deal with Comcast.  For this assignment consider the short news article related to Verizon by Albanesius (2014) and the Nakashima (2014) article that discusses a deal made between Disney and the Dish Network.  The articles deal with plans to provide video content on mobile devices and on home televisions in an a la carte manner.  As you know, Cable companies tend to bundle programming to cause customers to want to buy more premium packages to accommodate their home entertainment desires.  The players in the industry have been avoiding the a la carte approach to programming in order to cause customers to pay more through the bundling strategy.  

Your assignment will be to present to your blog reading audience an argument as to whether you believe that Comcast is strategically poised to compete with upcoming changes in the environment related to providing an a la carte approach to programming.  What should large cable companies like Comcast be doing now so as not to go the way of Kodak?    

Make sure you provide at least two very recent articles to support your key points (no older than 4 months old).  

Content:

Comcast Name Institution Comcast With the new online TV streaming coming into reality, the major players in the industry are gearing up to acquire the best resources and opportunities that would place them strategically to win the biggest market share. Accordingly, Comcast, the second biggest player in the industry after AT&T, is considering upgrading its resources and acquiring the best technologies out there as a way to prepare itself in rolling out their online TV streaming in the form of an a la carte approach to programming (Seitz, 2016). Although previously, some players in the industry have shied away from embracing this approach to programming, Comcast believes that it the right time to go

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