Jul 13, 2017 Others

What is the role of personas and scenarios in usability testing?

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Patient Personas


Your client is WebMD, and your team has been tasked with planning a usability test for their site (http://www.webmd.com/). WebMD wants to know both about the ease of navigation of their site and the readability of the individual articles. A coworker has suggested three possible personas to use in the test: • A person with a cough. • A person with cancer. • A person with diabetes. Your boss has suggested you determine whether the personas suggested are appropriate. If they are appropriate, you need to explain why and explain how they should be further developed (e.g., what information they will generate, additional description, appropriate scenarios, etc.). If they are inappropriate, you need to explain why and recommend three different personas. If you recommend different personas, you need to explain how they should be further developed. Consider the following: • What is the role of personas and scenarios in usability testing? • What information will the personas generate? • What will the personas tell you about WebMD’s audience? • How can these personas help you determine usability of the navigation and content of the site? Your recommendation report should be 3-4 double-spaced pages in length.


Patient Personas Name Course Instructor Date It is necessary to understand what the users need, as this then makes it easier to choose features and functionality that meet the user’s needs. For any website to be a success, the information and features ought to support users to meet different goals. The personas are like the target audiences, and the ease in using the sites is also crucial to success. The personas are the archetypal users that guide the site designers, and use the available information to direct the vision with the site offering solutions. The users’ reaction to the website help to establish the functionality links usability and usefulness of the site, whereby the ability of the persona to perform the required tasks improves their reliance on the site. Both the personas and scenarios capture the main characteristics common to potential users of the site. As such, the guide decisions related to designing the functionality of the websites. The personas and scenarios are also important in usability as they make it easier to identify expectations for the use


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