Jul 20, 2017

What is the role of media in attitude formation? How much do media influence public opinion?

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V&PO: Role of the Media in Attitude Formation

INSTRUCTIONS:

use in-text citation and include a works cited list. Please be sure to use proper citation formatting. each response must be at least 2 pages

answer the 2 questions

Be sure to discuss any opposing viewpoints in the literature.

Don’t be afraid to be critical of the literature. 

Have a clear organization for your answer. Have a clear 

introduction and thesis statement. Give a roadmap in your introduction. Use paragraphs, headings, subheadings, etc.



1.What is the role of media in attitude formation? How much do media influence public opinion?



2.Does group identity (race, gender, party, cohort, etc.) impact individual opinion? Why or why not?



must use these 2 sources

Clawson, Rosalee and Zoe M. Oxley. 2013. Public Opinion: Democratic Ideals, Democratic Practice, 2nd ed. Thousand Oaks, CA: CQ Press.



Niemi, Richard G., Herbert F. Weisberg, and David C. Kimball. 2011. Controversies in Voting Behavior, 5th ed. Thousand Oaks, CA: CQ Press.

CONTENT:

V&PO Name Course Tutor Date Attitude can easily be defined as systems of positive and negative evaluations, emotional feelings, and pro or con action tendencies with respect to social objects – people, places, things, and ideas. With this in mind, attitudes of individual people collectively form the major contributor to a consensus. These individual attitudes also collectively form and influence public opinion, which is the sum of accumulated opinions concerning an issue of public debate and which affects a particular group of people. These attitudes and public opinions are greatly influenced by many factors with two factors standing out; media influence and group identity. Therefore, it is important to understand how this two factors influence individual opinion, attitude formation and public opinion. Role of the Media in Attitude Formation Although the influence of the media on attitude formation may not be as great as that of social environment, ignoring the role played by the media would be illogical. By the fact that attitude is personal and based on emotions and evaluations, attitude can easily be influenc

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