Aug 04, 2017

What is the difference between leader pricing and bait pricing? What do they have in common?

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Leader pricing vs. Bait pricing

INSTRUCTIONS:
What is the difference between leader pricing and bait pricing? What do they have in common? How can their use affect a marketing mix? Explain your answer. Your response should be at least 300 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. **if possible use source from Essentials of Marketing 12th Edition McGraw Hill **
CONTENT:
Pricing as a mean of marketing plays a major role in determining the sales of a product in the market and there are several pricing approaches that are used to convince a customer to purchase a product ( HYPERLINK "http://www.google.co.ke/search?tbo=p&tbm=bks&q=inauthor:%22Jr.+Perreault,+William%22&source=gbs_metadata_r&cad=5" William,  HYPERLINK "http://www.google.co.ke/search?tbo=p&tbm=bks&q=inauthor:%22Joseph+Cannon%22&source=gbs_metadata_r&cad=5" Cannon & HYPERLINK "http://www.google.co.ke/search?tbo=p&tbm=bks&q=inauthor:%22E.+Jerome+McCarthy%22&source=gbs_metadata_r&cad=5"  McCarthy, 2009). Am going to consider the leading and bait pricing approaches and explain the difference between them as well as the similarity of t...


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