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1. Question :

Assume you have a normal distribution representing the likelihood of completion times. The mean of this distribution is 10, and the standard deviation is 3. The probability of completing the project in 7 or fewer days is the same as the probability of completing the project in 13 days or more.

True False

Question 2. Question :

The difference in decision making under risk and decision making under uncertainty is that under risk, we think we know the probabilities of the states of nature, while under uncertainty we do not know the probabilities of the states of nature.

True False

Question 3. Question :

An air conditioning and heating repair firm conducted a study to determine if the average outside temperature could be used to predict the cost of an electric bill for homes during the winter months in Houston, Texas. The resulting regression equation was:

Y = 227.19 – 1.45X, where Y = monthly cost, X = average outside air temperature

If the temperature averaged 38 degrees during January, what is the forecasted cost of January’s electric bill?

227.19

172.09

157.59

None of the above

Question 4. Question :

As one increases the number of periods used in the calculation of a moving average,

one is usually looking for a long-term prediction.

less emphasis is placed on more recent data.

the emphasis placed on more recent data remains the same.

greater emphasis is placed on more recent data.

it requires a computer to automate the calculations.

Question 5. Question :

Andre Candess manages an office supply store. One product in the store is computer paper. Andre knows that 10,000 boxes will be sold this year at a constant rate throughout the year. There are 250 working days per year and the lead-time is 3 days. The cost of placing an order is $30, while the holding cost is $15 per box per year. How many units should Andre order each time?

400

200

100

500

None of the above

Question 6. Question :

Which of the following is not a property of all linear programming problems?

A computer program

The presence of restrictions

Optimization of some objective

Usage of only linear equations and inequalities

Alternate courses of action to choose from

Question 7. Question :

Given the following small project, the critical path is __________ days.

4

12

22

10

None of the above

Question 8. Question :

In queuing theory, the calling population is another name for __________.

the arrivals

the servers

the market researchers

the service rate

the queue size

Question 9. Question :

The equation-chart would be useful when we:

found the fraction of the production lot defective.

took a number of measurements and computed the average.

found the number of defective items in a production lot.

took a number of measurements and computed the ranges.

none of the above

Question 10. Question :

A transportation problem:

requires the same assumptions that are required for linear programming problems.

can be solved by linear programming but is solved more efficiently by a special-purpose algorithm.

is a special case of the linear programming problem.

may give an initial feasible solution rather than the optimal solution.

all of the above

Question 11. Question :

Which of the following appeals is based on the idea that consumers often feel before they think?

Emotional appeal

Rational appeal

Structural appeal

Standardized appeal

Integrated appeal

Question 12. Question :

A message showing a product’s quality, economy, value, or performance is an example of a(n) __________ appeal.

structural

rational

emotional

moral

standard

Question 13. Question :

The final step in the marketing process is ____________.

capturing value from customers

creating customer delight

creating customer lifetime value

understanding the marketplace

designing a customer-driven marketing strategy

Question 14. Question :

____________ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses concerning a product.

Behavioral

Psychographic

Age and life-cycle

Gender

Geographic

Question 15. Question :

Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and state-wide media with information about community events and charity fundraisers sponsored by her company. This is an example of the __________ function of public relations.

press relations

product publicity

investor relations

lobbying

development

Question 16. Question :

FlashFlix, a streaming movie service, created a blog to help parents on budget plan “movie at home” parties for their kids and their friends, offering prizes to the best blog story about how the family was coping with a tight budget. To which environmental force is FlashFlix reacting?

Technological

Social

Political

Economic

Competition

Question 17. Question :

JoAnn Fabrics, Inc. has created a new combination of colors and fabric types. The firm wants to know how consumers will perceive the new product. The firm is concerned with the product ____________.

idea

displacement

image

activation

placement

Question 18. Question :

The managers of Arrow, an American retail chain, are currently reviewing new demographic markets to sell the firm’s current products. This is an example of ____________.

market penetration

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