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Analyze Ad How to Effect on Obama and Romney 2012 Campaigns
Media has a large effect on campaigns. For this assignment you will choose 2 political commercials from each of the Obama and Romney 2012 campaigns (4 total) and analyze each of them for the following:
What do you see in the commercial? Describe images or text.
What do you hear in the commercial? Describe voices, music, background sound effects.
What do you think the commercial producers want you to feel or think? What makes you say this?
Do you think the ad is effective? Why or why not?
Please write in full sentences!
Some useful websites to find political commercials from the 2012 campaign include:
The Living Room Candidate (http://www.livingroomcandidate.org/commercials/2012) (Note: ads are not closed-captioned, but do include a transcript)
President Obama’s YouTube Channel (https://www.youtube.com/user/BarackObamadotcom) (Note: ads have auto-captioning)
Mitt Romney’s YouTube Channel (https://www.youtube.com/user/mittromney) (Note: ads have auto-captioning)
Analyze Ad How to Effect on Obama and Romney 2012 Campaigns Student’s Name Course Title Instructor’s Name Date The Obama for America 2012 television advertisement was the first advert in a series of interesting victory-oriented adverts launched during his second journey to the White House. At the beginning of this advert, still images of Obama in office put together with bold texts corroborating with the background narrations of a deep-voiced male narrator are visible. Images of wind turbines, oil rigs, solar and photovoltaic systems are clearly visible. The text used in this advert is mainly about the energy industry and the response to oil billionaires who had previously attacked President Obama about the accomplishments he had achieved in the energy industry. There are two main voices in this advert. The first is the voice of the narrator which is firm and exudes confidence in the facts presented in the advert. The second